1. Information principle
The information in the process of brochure printing design mainly includes enterprise information, product information, market environment information, industry survival environment information, etc. Designers should master all kinds of information related to design comprehensively, fully, correctly and reliably. And use these information to correctly guide the scheme and detailed design of brochure printing, and make the brochure design constantly improve and improve.
2. Demand principle
The requirements of brochure printing come from the needs of the audience and customers, so the preliminary research should be done well. Because if we don't consider the objective needs before printing, it is easy to cause the backlog and waste of brochures, so we should do a good job in the preliminary research. In addition, we should also consider the changing needs of the market and keep pace with the times.
3. Innovation principle
Everyone has the heart to love beauty, which is the bold innovation of brochure printing designers. It is helpful to break through the shackles of various traditional design concepts and make the printed brochures more attractive to the audience.
4. Optimization principle
The so-called optimization principles include the optimization of brochure printing equipment, design scheme, marketing mode and service form.
5. Simplification principle
On the premise of ensuring the printing quality of brochures, we should strive to simplify the designed products. To reduce printing costs and ensure quality.
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